Tory Burch Campaign

Co-created this with a team of 3 people.
My role included concepting, 3D modeling, texturing, camera tracking, staging, and rendering.

This interactive AR campaign brought the Tory Burch Fall 2024 collection to life, showcasing two newly released handbags in a dynamic, skyfall animation. Visitors at Plaza Senayan’s Fountain Area could pose with the T Monogram Sculptures, while the giant AR handbag allowed users to explore every detail up close. By blending fashion and technology, this experience created a unique, shareable moment that elevated brand engagement