The Tree is an Instagram AR Game filter that were developed for SiapDarling and ALKV Creative in April 2021. Siap Darling is an online movement iniated by Bakti Lingkungan Djarum Foundation to share awareness about the importance of taking care of the environment
This AR Campaign is concepted and designed by ALKV Creative, a Creative agency based in Indonesia
We design the AR Game Logic and Algorithm for this shouting game. Users have to blink in order to keep up the tree levels of green.